As the industry changes, so must we.

SEATTLE February 8, 2021 – To further expand our services, outreach and social media presence, the Tile Roofing Industry Alliance (TRI Alliance) has today announced a partnership with The Business Side of Things based in Los Angeles, CA. Reagan Campbell, founder and CEO of The Business Side of Things, brings her growing marketing and social media expertise and networks to help grow the brand of our TRI Alliance organization.

“We’re excited to start our relationship with our new partner Reagan Campbell and welcome her as part of our TRI Alliance team” said Rick Olson, President of The Tile Roofing Industry Alliance. “She will bring new and innovative industry expertise and experience through her social media work with manufacturers and other associations, which will be a powerful tool for us as we move forward.”

Reagan Campbell“In a world where we live behind screens, human connection is crucial. I look forward to building a sense of community on the TRI Alliance social platforms through showcasing the professionals that make the industry great.” says Reagan about her new role with the TRI Alliance. Reagan Campbell, a social media and marketing expert, based in Los Angeles, California is a graduate from Rollins College with a degree in Business Management and is passionate about helping businesses and individuals elevate their digital presence through social media.

About The Tile Roofing Industry Alliance (TRI Alliance)
Founded in 1971 and headquartered in Seattle, Washington, The TRI Alliance is a non-profit 501(c)6 company that’s dedicated to growing tile roofing markets in the United States and Canada through technical expertise, training, and elevating the benefits of tile. TRI has produced technical code manuals, installation guides, and has developed code legislation alongside local, state, and national regulating bodies in conjunction with roofing contractors, installers, and inspectors, among others. In addition, the TRI has developed an extensive training and certification program. For more information, please visit 


Reagan Campbell, Social Media, (321) 262 – 5854

Rick Olson, President,  (541) 954 – 4555

Lisa & John Jensen, Training Directors, 425.269.3201


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