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Disaster Relief Playbook

Disaster Relief Playbook CoverNatural disasters are a part of our lives in all regions of the United States. Disasters such as earthquakes, hurricanes and fires are inevitable and, while predicting them is difficult, preparing for them is essential.

TRI’s “Disaster Relief Playbook” was created by the Tile Roofing Institute to help you position yourself as a ‘go-to’ resource for your local media before, during and after a disaster hits.

It includes useful tools and instructions on how to contact your local media; fill-in-the-blank press releases and public service announcements (PSAs) you can send to your local media to help homeowners prepare their homes for imminent disasters; or locate a professional roofing contactor immediately after a disaster hits.

We’ve also provided you with answers to commonly asked questions you might receive from local reporters and your customers. Finally, we’ve included a list of local Red Cross organizations you can refer your customers to for additional help and support.

We encourage you to review this material and send out the press information to your local broadcast and print media. Simply put: Getting your company name in print or on TV/radio is good business!

Doing so will help strengthen your current customer relationships and lead to new customers looking for a trustworthy professional to help them repair their damaged roofs – or install a tile roof on their new or existing home. And during these tough economic times that’s an opportunity you can’t afford to pass up!

Good luck and please feel free to call or e-mail the TRI if you have any questions on how to make the most of the Disaster Relief Playbook.

View the table of contents of the Disaster Relief Playbook